The Density of the dragon well teaSoup
 
    Another reason, the brand is to build in the minds of consumers, in addition to extending the brand behind the brands that still follow the original category name, or consumers do not understand what you're talking, this added complexity, increased communication, communication difficulty, in an increasingly competitive battle for the mind is difficult to win. Consumers tend to simplify your brand, your idea, if you and he contrary, he chose to abandon you. The four uniqueness of the West Lake longjing tea are green color, rich fragrance, mellow taste and beautiful shape.
Brand in the real business world at least early in its brand, which covers the product is relatively simple items, such as Coca-Cola, the first is a curved glass, many years into cans, plastic bottles, the product actually does not change; Red Bull for many years is that gold three-piece cans, nearly two years before launching another product; in recent years, Wanglaoji sold very fire from less than 2 million in 2002 to 2008 of 10 billion, the product has been is that red tank. The superior West Lake dragon well tea leaves are flat, smooth and straight, in shiny light green color, and the aroma of them are pure and rich.
 Shi Yuzhu introduced almost all of the brand's only a product, the brain of gold, Melatonin, gold wine, gold partner is an exception, three products, almost broken his fame. You are not relying on the product and more to win, but on the brand to win, and the brand needed a location that best reflects her products to build and strengthen consumer awareness of the first, simplest and most powerful, complex and obscured the mind. Facts have proved that a large number of brand extension has a negative effect, but why the company is a repeated offender similar mistake? Besides, the dragon well teatastes sweet, brisk and mellow, and the tea shoots are delicate, resembling flowers.
Not only in the short term, brand extension can make you more successful or easier to implement or promote cost savings, more important reason is that brand extension is more in line with the general logic of business owners and management knowledge. Business owners, as the company brand, but the actual business enterprise rare in the mind of consumers, only the product, unless the consumer, but also investors in your business or your company's employees. The dragon well teapicked before the Clear and Bright is called Mingqian Dragon Well tea, also elegantly known as Nv’er Hong.
Chinese tea enterprises into corporate brand to be alert to errors. If you do have so many worthy products introduced, and you have the strength, timing is also right, you can launch a second brand, multi-brand strategy. However, most companies may not have the strength. The longjing tea, together with the famous mountain, temple, lake, spring, is well-known.
     Export errors: Chinese tea was prone to "area first, production second, third export, earning the fourth" to describe China's tea in the world status and predicament. "Export, foreign exchange," in an important position.
related dragon well tea blog:
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